Too Many Platforms
Instagram, Facebook, Google, YouTube, SEO, paid ads… Everyone recommends something different. Which channels make sense for your business?
DOES YOUR MARKETING FEEL LIKE GUESSWORK?
Instagram, Facebook, Google, YouTube, SEO, paid ads… Everyone recommends something different. Which channels make sense for your business?
You want to market your business consistently, but you're not sure which activity deserves your time first.
You have a business to run. You need to understand which marketing tasks are worth prioritising instead of trying to do everything.
You see people recommending tools, strategies and tactics, but it's difficult to know what applies to your business.
You don't need to do everything. You need to understand your options and make more informed decisions.
THE BIG IDEA
AFTER: A CLEAR PLAN · ILLUSTRATIVE
GOAL
More local customers finding the shop
FOCUS CHANNEL
Local search and Google Business Profile
FIRST STEP
Complete the profile, add photos, ask for reviews
MEASURE
Calls and direction requests each month
Digital marketing becomes easier to approach when you understand what each channel does, which business objective it can support, and what a sensible first step looks like.
You may be able to manage some activities yourself. Others may require specialist support.
The goal isn't to do everything alone. It's to understand your marketing well enough to decide what to do, what to measure, and when to ask for help.
Understand the strategy. Choose your focus. Take the next step.
A practical, live online session created for business owners who want to understand digital marketing and take a more active role in promoting their businesses.
We'll explore the major marketing channels, discuss how to think about your business's priorities, and help you identify practical actions to investigate after the session.
No complicated jargon. No pressure to become an expert in every platform. Just a clearer way to think about your marketing.
WHAT WE'LL COVER
HOW THE CHANNELS CONNECT · SIMPLIFIED
SEO
Be found when people search
Social media
Stay visible and build trust
Your website or business profile
Where interest turns into enquiries
Paid ads
Reach chosen audiences faster
Content
Answer what customers ask
SEO, social media, paid ads, content and your website, explained in plain language with their strengths and limits.
How to think about which activity fits your business, customers and current stage.
Which tasks owners often manage themselves, and when specialist support may make more sense.
Simple signals that show whether an activity is worth continuing.
Leave with a short list of actions to explore for your own business.
1
Come with your product or service in mind, and any marketing questions you've been carrying.
2
Walk through the channels with examples, then ask questions in the live Q&A. It's a group session, not one-to-one consulting.
3
Note down the channel to focus on first and the practical actions you want to try.
WHO IT'S FOR